Live Your Best Life
Today, Tomorrow, and Always
Meet Dr. Susan Izadkhasti
My journey began as a young girl with a dream: to help others by becoming a doctor.
Growing up, my father — a successful leader — often told me, "To truly help people, you must know them, live among them, and understand them." It wasn’t until later in life, through deep self-connection, that I fully understood his wisdom.
Driven by a passion for growth and contribution, I earned my BSc, MSc, and PhD in Molecular Virology, specializing in Coronavirus vaccine development. In 2009, I transitioned into the business sector, working in Sales, Business Development, and Marketing roles across leading diagnostic corporations. During this time, I collaborated with inspiring leaders who taught me that technical excellence must be paired with emotional intelligence to truly make an impact.
My coaching journey began in 2012 after the unexpected loss of my father to esophageal cancer. Years of personal development and reflection led me to discover my true passion: empowering others to find their own answers and live more fulfilling lives.
Today, as a qualified and experienced coach, I help individuals and organizations find purpose, fulfillment, and true wellbeing. My mission to help others has not changed — it has expanded. In this ever-evolving world, I am proud to guide people toward healthier, happier, and more meaningful lives.
I am grateful for every experience that has shaped who I am today. And I am honored to contribute to a better world, one empowered life at a time.
Meet the Team
At Engineered Life By Design, we are a small but powerful team of ten passionate and forward-thinking professionals. What we may lack in size, we make up for in vision, dedication, and diverse expertise. United by a shared commitment to creating meaningful change, we strive to make a positive impact on individuals, communities, and the world around us.
Our core team is led by Dr. Susan Izadhasti, Founder and visionary behind the concept, alongside Joanna Dodi, our dynamic Business Development Manager. Together with our wider team, we bring skills across leadership, coaching, wellbeing, and innovation—driven by purpose, guided by integrity, and inspired by the future.
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Founder & Visionary Leader
A dynamic leadership and wellbeing coach with a background in molecular engineering and corporate strategy, Dr. Susan founded Engineered Life By Design to bridge the gap between high performance and holistic wellbeing. With over 20 years of experience across STEM and executive leadership, she empowers individuals and organisations to unlock their full potential and lead with purpose.
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Business Development Manager
Joanna brings a wealth of experience in strategic partnerships, stakeholder engagement, and project delivery. Passionate about people and progress, she plays a vital role in expanding our reach and ensuring our programs deliver real value and measurable impact.